Title: The Tipping Point Pdf How Little Things Can Make a Big Difference
Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.
Pop Science and Psychology Gone Awry I read "blink" and "The Tipping Point" together over the span of a week. Both books were very interesting and touched on similar insights into human behavior and psychology. "The Tipping Point" was similar in style to "blink" in that it presented a small handful of themes over and over to prove the premise the author initially laid out at the beginning of the book. Which is, of course, very convenient for the author. Gladwell essentially has a theory for why cool fads and trends catch on, and in writing this book he appears to have scoured a mixed bag of scientific and non-scientific psychological studies and historical observations to support his theory. The problem with this method is that its not the best way to prove the validity of a theory.One of the most excruciating passages in the book is when Gladwell tries to argue that former ABC news anchor Peter Jennings successfully swayed voters with his facial expressions in the early 1980's. A study apparently suggested that Jennings made favorable facial expressions while introducing stories about Regan but had a neutral face when introducing stories about Walter Mondale, and this caused viewers to change their voting habits. The author seriously tries to make his case solely on the fact that post-election ABC viewers were more likely to say that they voted for Regan than Mondale. It never even occurs to the author (even for a fleeting moment) that maybe ABC news viewers were/are more conservative as a group and thus predisposed to vote for a conservative candidate anyway. The sentence "Because serial killers drink milk, milk drinking must cause people to become serial killers" is a classic example of a Gladwell "proof."Taken as a whole, this book is a bit scary because its a likable best seller, but its unfortunately a sort of misguided Fox News or USA Today version of what could be a very interesting discussion. I hope more books will be written in this area, because it truly is a realm that needs more analysis.
The Culture Code pdf
Unlimited Memory pdf
Mini Habits pdf
Social Intelligence for the Socially Awkward pdf
Emotional Intelligence 2 pdf
Habit Stacking pdf
How To Be A GREAT Salesperson pdf
Secrets Of A Digital Marketing Ninja pdf
Explosive Growth pdf
The Innovation Biome pdf
White Awake pdf
Building and Marketing Mobile Apps that Sell pdf
The Decision Checklist pdf
Reconstructing the Gospel pdf
Business is Decisions, Success is Intuition pdf
Tags: 0316346624 pdf,The Tipping Point pdf,How Little Things Can Make a Big Difference pdf,Malcolm Gladwell,The Tipping Point: How Little Things Can Make a Big Difference,Back Bay Books,0316346624,Sociology - General,Causality,Causation,Causation.,Contagion (Social psychology),Context effects (Psychology),Psychology, Social,Social psychology,Social psychology.,Advertising & Promotion,Business & Economics / General,Business & Economics/Advertising & Promotion,Business & Economics/Marketing - General,GENERAL,General Adult,Marketing - General,Non-Fiction,PSYCHOLOGY / Social Psychology,Political Science/General,Psychology,SOCIAL SCIENCE / Sociology / General,Social, group or collective psychology,Sociology; Social movements; Social acceptance; Psychological research; Human nature,United States,Sociology
0 Response to "The Tipping Point Pdf"
Post a Comment
Note: Only a member of this blog may post a comment.