Title: Influencer Pdf Building Your Personal Brand in the Age of Social Media
Brittany Hennessy is the author of INFLUENCER: Building Your Brand in the Age of Social Media, the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Learn more at: http://bit.ly/2FnxqnN
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
Must buy for content creators and influencers 2 years ago when I started a beauty related Instagram account, I went to my local library to find a book that would help me in marketing myself best and to understand the influencer space. There was nothing that was available then. Fast forward to today, Ms. Hennessey’s book is exactly what I was looking for then. Speaking from a place of experience and knowledge, she gives a unique insight to an evolving space. I highly recommend picking up this book if you are a content creator and influencer that is looking for guidance in manuvering through this sphere.Nugget After Nugget of Helpful Information From An Industry Expert As a relatively new influencer, I was looking for some more guidance and came upon Influencer. I find that the biggest challenge whenever venturing into an unfamiliar space is that you don't know what you don't know. Luckily, each chapter Brittany writes is saturated with easily digestible, helpful advice that fuels conversations you need to have with yourself as an influencer. Her voice is heard from front to back and makes it feel like she's sitting down with you and walking you through the tips you'll need. I recommend this to anyone who is looking for counsel from an industry expert on their journey to instagram fame!You need this book if you want to build your brand online There is so much insider information in this book that there is no way to know unless you work in the industry hiring influencers or are already a successful influencer yourself. This book is a great resource to understand how to take your online presence to the next level. It's easy to read and has a lot of actionable advice. There's nothing else like this out there -- glad i grabbed a copy!
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